Monday, November 1, 2010

A Modest Proposal

I am going to ignore the fact that I haven't posted in months, and continue on as if nothing has happened.

As this election cycle comes to a close, we reflect on some of the issues/non-issues that have been raised. The Tea Party, jobs, head-stomping supporters, other people being me, three-ways in Alaska and Florida, taxes, jobs, the economy, health care, rent being too damn high, tan Congressmen, running from reporters, jobs, limp Democrats, batshit Republicans, and a million moderates marching (with music from Yusuf Islam and Kid Rock), and jobs. But one issue keeps coming up for everyone, left, right, and middle: campaign spending. The Supreme Court's Citizens United decision now allows private groups/corporations to make unlimited donations to 527s and 501(c)s (not campaigns). We have seen an explosion in advocacy advertising by groups with names like Citizens for Justice, or Rednecks for a Better America (this is an actual name of a group from 2004).

To date, $3.9 billion have been spent by candidates, parties and issue groups to get a single message out: Vote for me (or, don't vote for him/her/it). Ads have flooded the airwaves and generally annoyed the American populace. Some feel the enormous expenditures made to buy ad time for the election could have been spent on better things, like hiring people, or buying up the entire world's supply of black market firearms four times over, or 80 days worth of video games. Therefore, I submit this proposal to the American people: we legally prohibit how much money a candidate/issue group/party may spend on television expenditures.

I'm not talking about public financing of campaigns. History has shown that, while popular with the people, nobody's really inclined to actually take the restrictions public financing entails. Let private financing continue. Let individuals (or corporations, same thing now) donate as much as they want to the cause of their choice. But each group that airs advertisements is limited, in total, to one half-hour of local airtime, and ten minutes national airtime. Airtime costs are determined from market to market, so the actual flat dollar amount will change depending on location, but the effect remains the same. A half-hour of airtime is a lot, really. If each ad runs for thirty seconds, that's 60 ad spots. For each market, there is a total local airtime cap for all political ads of eight hours.

Why is this inherently more fair? Well, for one, we no longer deal with the pesky issue of more money = more say. If some corporation donates 3 million to a particular 501(c), fine. But if 30 minutes of airtime only costs $500,000, then that 501(c) better find a different way to spend the rest of the money. Corporations want to be treated the same as individuals, ok. They can have as much say as the individuals who spend $500,000 on an opposing advertisement. What if someone decided to start up a whole bunch of issue groups to eat up airtime? Fine, but those half-hour and 8 hour limits are still in place.

And I can bet you that when air time becomes valuable, the ads will be of a higher quality, and perhaps might actually contain more valuable information instead of wild-eyed threats and insults.

So what would those groups do with all that extra money? Put it to good use: buy yard signs, t-shirts, buttons, bumper stickers, key chains, hats, scarfs, window clings, a blimp with your name on it. I'm pretty sure that all of those items would be made in the USA (it's really bad publicity for American campaign groups to hand out stuff made in China), and that means jobs. So, not only will this plan limit the flow of political ads, but it will create industry jobs for people who desperately need them; and since we seem to live in an age of constant campaigning, that means those jobs will be constant. Yes we can - make cheap political tchotchkes!

To summarize: rather than limit how much can be donated to issue groups, limit how much can be spent on the thing that annoys us most, the campaign advertisement. Use the spare money to employ people in the making of campaign gewgaws (or pay your staffers more). Save the American sanity and its economy at the same time.

Have a happy Election Day. Go vote.